The moment between ideation and documentation should be as short as possible. I call it the "finding the pen" problem because when writers don't find the pen the idea remains in the ether. The .new domain ending will start a new individual document type: sheets.new, forms.new, slides.new and of course, docs.new. Additionally, there are a number of subdomain redirects to get you to the folder with all your document types: sheets.google.com, forms.google.com, slides.google.com and of course, docs.google.com. Also note, it works with singular and plural terms, but only works if logged in.