Marco Marandiz
Marco Marandiz
Marco Marandiz
Co-Founder & Head of Marketing at Elliot
Marco Marandiz is a co-founder and the Head of Marketing for Elliot, as well as a strategist for high-potential DTC brands.
What's on your homescreen?
I probably have the least interesting home screen because I purposely hide EVERYTHING so that I'm in control. I turn off all badge notifications and only have very practical functions on the homepage - maps, clock, settings, music, bank, kindle, Oura Ring, Nest. I use Spotlight search (swipe down) for getting to every app, which makes the next screen comical because it's just two folders (LOL and LOL AGAIN) that I never open.
Is there any product, app, or gadget that you couldn’t go a day without? Why that one?
Powerbeats Pro. I've had bluetooth headphones before, and also AirPods, but these Powerbeats are amazing because they work as well for going on walks as they do for intense workouts - and never fall out. I keep them on me all the time.
Which podcasts are you listening to right now? What do you like about them?
The only podcasts that I consistently listen to are Freakonomics, Akimbo, and Conan. Freakonomics lets me learn without it feeling like work - it's far enough away from my day to day that I can enjoy it. Akimbo by Seth Godin is abstracted away from any current events which allows me to apply his insights at the conceptual level - the tactics always change but understanding human behavior is always relevant. Conan is just funny and can be a nice relief when I'm driving or doing something that can use a background track. Other than those, I will listen to podcasts that people recommend to me. Podcasts are like books - they're rarely meaningful to everyone all the time. You have to be in the right space for them to hit right.
What book has had the most impact on your career or life? How so?
Now here's a book I recommend to everyone (lol i know what I just said): Ender's Game by Orson Scott Card. It was the first time I read something that tied together human nature, strategic thinking and the consequences of action in a way that left me smarter in the way I operate in the world. If you're into science fiction or not, this book is dope.
What tools do you use to collaborate with your team at Elliot?
I estimate that 80+% of our work is done through Google Drive & Meet, Slack, Figma, and Notion. We hack together other parts of our workflows with Zapier and some project management tools, but at the stage we're at, the flexibility of Drive, Figma and Notion allows us to not get bogged down in process building and default to taking action.
What are some of your favorite DTC brands right now?
Ridge Wallet - sleek and simple wallets, phone cases, and other functional products.
The Ridge Wallet
A minimalist wallet that protects your cards and cash
LeandroDailyTekkmarco marandiz
 + 3 use this
The Ridge Wallet mediaThe Ridge Wallet
Pattern Brands - their products are super high quality and their approach to creating loyal customers is superbly executed.
Pattern Brands
A family of brands designed to help you enjoy daily life.
Andrea HernándezAnkita KatdareAndrew Thorn
 + 2 use this
Pattern Brands mediaPattern Brands
Baboon to the Moon - bright and funky bags that just stand out, and they are the most fun product to watch in the market right now.
Baboon to the Moon
Our bags are meant to survive everything from the zombie apocalypse to that guy at the airport hurling your bag across the runway.
Baboon to the Moon mediaBaboon to the Moon
Other great ones: Haus, Recess, Judy, Aime Leon Dore.
What book or resource on marketing would you recommend to those building a DTC product?
2PM by Web Smith. It's a newsletter and set of databases around commerce. It's paid, and it should be for what you get. Web is consistently educating, forecasting the future of commerce, and providing deep insights into the underlying mechanics of a retail industry that is increasingly moving online. This content is much more strategic than tactical, but that's what you need when you're building DTC - tactics fade and become less effective, but creating an effective strategy - across operations, distribution, marketing, etc - is the most important.
Newsletter covering the intersection of media and commerce
Jeremy CaiAlexandre MouriecAlex Rodriguez
 + 5 use this
What’s your WFH setup?
It's pretty simple. Normal Desk - not a standing one, because I just get up and walk around when I'm thinking. Macbook Pro. Powerbeats Pro (hallelujah). Notebook. And I keep some incense nearby as a fun excuse to play with fire. I like the simplicity and portability of just having a laptop because I can switch locations easily and remove the excuse for "I have to wait until I'm home to...".
JulianMarco is awesome!👌🏼
1yr ago
Emilylove your homescreen!
1yr ago
Other Interviews
Jun 17, 2020
Josh Constine - Principal & Head Of Content at SignalFire
Josh is a principal investor, head of content at SignalFire and former Editor-At-Large at TechCrunch. Josh also writes a weekly newsletter called the Moving Product, sharing weekly deep dives on fresh ideas, examples of brilliant new designs, and commentary from top product experts.
Jun 24, 2020
Cherie Hu - Journalist, Researcher & Owner of Water and Music
Cherie Hu is an award-winning journalist and researcher who has been covering the intersection of music, technology, and business for over 5 years. She runs Water & Music, a newsletter exploring innovation in the music business. Cherie is currently writing a book about the parallels between independent music careers and tech entrepreneurship.
Jul 14, 2020
Hiten Shah - Co-founder of FYI & Product Habits
Hiten – regarded as one of the most helpful people in tech – is a coveted Product Hunt Golden Kitty Award winner, angel investor, and co-founder of FYI and Product Habits.
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