Haven't had a chance to try this product just yet, but if it functions as marketed, then it won't take me long to become a superfan. The goal, as I understand it, is to create programmable words within GDoc-style creation platform so that you can build integrations/powerups.
Think Unfold meets Strava. Create beautiful social assets from your Strava (or Apple Health etc.) data in an instant as well as gain new badges based on your activity goals, locations, and more. One of the most intuitive apps I've used in the last few years. Must download.