They're a leader in the space of curating customer reviews and getting the reviews to show up on the Google search reviews. Not particularly cheap or well-formed, but they're growing rapidly for good reason. Every e-com company needs a third party reviews source like this.
Every detail finely optimized. All-star product team. Incredible pace of development. Email is being unbundled--stop reading your newsletters in your inbox and being sad, anxious, and disorganized. A better reader. Social reading + discovery. Send things to notion/roam research.